Top 5 Mobile App A/B Testing Fundamentals
The mobile application market is immense and growing at a rapid rate. According to reports, by 2023, organizations will generate over $935 billion in revenue via mobile applications. Therefore, performing proper testing on apps will make them bug-free, improving the quality and offering a great user experience. Bugs and flaws in the apps will become a reason why they won’t meet 100 million downloads; giving more reasons to implement thorough testing.
In today’s trend, A/B testing is grabbing everyone’s attention, whether an app developer or entrepreneur. It is important to run A/B tests on your app to achieve your goals, offer an excellent user experience, and increase your business revenue. In this article, you will learn about A/B testing in mobile app development.
What is A/B testing?
A/B testing is the testing technique where developers compare and test two versions of the application against each other. The development team conducts this test to determine which one is performing the best. It is a random, experimental process to determine which one of the two versions will create more impact and drive business metrics.
A/B testing practices offer different experiences with mobile apps. Developers place several app users in different buckets to see what each user is experiencing while using the app. Through the experimental test, it is possible to determine the statistical confidence of which version of the app leads to higher conversions. Here, we’ll discuss different A/B mobile testing techniques you can’t afford to miss.
What to look for while performing A/B testing in mobile app development?
To start performing A/B testing in mobile app development, choose the neglected section of your app. If you find that section needs change during the test phase, ask the developers to fix it according to the user’s demands. Let us take a practical example where an application developer creates a mobile game having an in-app purchase option to unlock different levels. The application developer might go for a beta release to test and check what the user loved or downloaded. Based on the analytics data, the game is linked to the levels that got maximum hits. Here are the five fundamental areas where you can perform A/B testing in mobile app development.
A/B testing your app’s landing page: If you plan to keep a separate landing page for your app, make sure to test that page with Google Optimize. This screen of the app is crucial because this will convert your app users and visitors into actual leads. So, it is essential to perform mobile testing and responses with the title, descriptions, images, icons, price links, etc., associated with your landing page. In this mobile testing phase, developers use dummy emails to test or check the application’s response as a user. If you have a website that runs ads, A/B testing won’t cost much. But in case you don’t have that, you might need to place some ads to probe the variations in conversion rates in your mobile app.
Before and After testing: It is another significant mobile app testing where the development team compares the before and after scenario through analysis. The app testing team can begin by putting a version of the app in the app store or app market to analyze the traffic of visitors and app users. You can choose the Google Play store because Android users can download and install the apps for free. It will also allow you to analyze your app’s traffic before deploying or creating iOS versions. Perform changes in your released version as per the analysis, and again publish it to test for the next few weeks.
Use a third-party mobile app testing software: Many application development firms do not have adequate mobile app testing techniques, testers, or resources. In that case, it is always good to rely on third-party testing.
Test your app on multiple devices: One of the toughest challenges in mobile application development is the platform variations that different companies cater to users. The Android application usually comes in a wide range of resolutions, screen sizes, and manufacturing variations. Therefore, it is essential to give a test run of the application on multiple devices. For iOS apps, there are relatively fewer devices to test as compared to Android. To make your app perform in its best possible form, you should conduct the test considering every hardware aspect. This form of A/B testing will help design an efficient app & allow predicting how specific app elements will impact the working behavior.
A/B Testing polls and feedback from genuine audiences: The best and most practical feedback comes from the app users or customers. If you want to make one of the best apps, include the audience and users in the app development phase. Implementing the A/B Testing polls will ask for user preferences. Based on the polling feedback, choices, and utility demands, alter the app and see the difference. This technique also helps in learning the behavior and interest of the end-user towards the app. By doing this, your app users and customers will help you locate the exact elements, design, functionality, and format they are looking for in your app. This form of A/B testing in mobile app development guides the development team to understand the user perspective and pivot the development approach accordingly.
Conclusion
Now that you are familiar with the different types of A/B testing development teams can perform in mobile app development, you can consider implementing them in your future projects. If you have thoroughly understood this comprehensive piece, you can fully equip yourself to create a customer-centric mobile app by implementing thorough testing.
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